Share new RSS feed items to Buffer, Facebook Pages, and Google Business Profile
2 ready-made Buffer and Google Business Profile Applets
Turn one on, or build your own. Buffer can start an automation with "New post sent", and IFTTT can then run "Create event post" on Google Business Profile.
Automate Buffer and Google Business Profile from your AI assistant
Have Claude, ChatGPT, or Cursor build and run Buffer and Google Business Profile automations for you, like “Share new RSS feed items to Buffer, Facebook Pages, and Google Business Profile”, with IFTTT MCP.
Set up IFTTT MCP
Create your own Buffer and Google Business Profile workflow
Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.
10 triggers, queries, and actions
New post sent
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires every time a post you scheduled through Buffer has been successfully published to its social network.
New review
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when there is a new review for your business.
Post failed to send
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires every time one of your scheduled Buffer posts fails to publish to its social network.
Add a post to the queue
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a post to your Buffer queue for the channel you choose. Buffer schedules it automatically based on that channel's posting schedule.
Create event post
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new event post.
Create offer post
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new offer post.
Create reply
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a reply to a review.
Create standard post
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new standard post.
Schedule a post
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will schedule a post to publish at a specific date and time on the channel you choose.
Share a post now
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will publish a post to the channel you choose immediately, bypassing the Buffer queue.
Add a post to the queue
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a post to your Buffer queue for the channel you choose. Buffer schedules it automatically based on that channel's posting schedule.
Create event post
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new event post.
Create offer post
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new offer post.
Create reply
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a reply to a review.
Create standard post
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new standard post.
New post sent
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires every time a post you scheduled through Buffer has been successfully published to its social network.
New review
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when there is a new review for your business.
Post failed to send
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires every time one of your scheduled Buffer posts fails to publish to its social network.
Schedule a post
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will schedule a post to publish at a specific date and time on the channel you choose.
Share a post now
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will publish a post to the channel you choose immediately, bypassing the Buffer queue.
Build an automation in seconds!
If
Select a trigger the automation will use
New post sent
New review
Post failed to send
Then
Select an action the automation will perform
Add a post to the queue
Create event post
Create offer post
Create reply
Create standard post
Schedule a post
Share a post now
You can add delays, queries, and more actions in the chat.
GET STARTED
How to connect to a Buffer automation
Find an Applet using Buffer and Google Business Profile
Find an automation to connect to, or create your own!Connect IFTTT to your accounts
Securely connect the Applet services to your respective accounts.Finalize and customize your Applet
Review trigger and action settings, and click connect. Simple as that!Upgrade your automations with
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Connect to more Applets
Connect up to 20 automations with Pro, and unlimited automations with Pro+ -
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Get access to faster speeds
Get faster updates and more actions with higher rate limits and quicker checks
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More on Buffer and Google Business Profile
About Buffer
Buffer is a social media management tool for scheduling, publishing, and analyzing posts across X, LinkedIn, Facebook, Instagram, Threads, Bluesky, Mastodon, Pinterest, YouTube, and Google Business Profile. A Buffer "channel" is one connected social account, and posts are queued to one channel at a time. Use Buffer on IFTTT to automatically fill your queue from any source, publish posts instantly, or get notified when scheduled content goes live.
About Google Business Profile
Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area.