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Automate your Google Business Profile integrations

Google Business Profile and IFTTT let you respond to reviews and post updates to your business profile automatically. Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area.

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Create your own Google Business Profile workflow

Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.

5 triggers, queries, and actions

New review

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when there is a new review for your business.

Create event post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new event post.

Create offer post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new offer post.

Create standard post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new standard post.

Create reply

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a reply to a review.

New review

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when there is a new review for your business.

Create event post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new event post.

Create offer post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new offer post.

Create standard post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new standard post.

Create reply

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a reply to a review.

Automate Google Business Profile from your AI assistant

Have Claude, ChatGPT, or Cursor build and run Google Business Profile automations for you, like “Log new Google Business Profile reviews to Google Sheets”, with IFTTT MCP.

Set up IFTTT MCP

Connect Google Business Profile to these apps and more

GET STARTED

How to connect to a Google Business Profile automation

Find an Applet using Google Business Profile and Instagram

Find an automation to connect to, or create your own!

Connect IFTTT to your accounts

Securely connect the Applet services to your respective accounts.

Finalize and customize your Applet

Review trigger and action settings, and click connect. Simple as that!
Get started
USE CASE

Automate review responses

Never miss a chance to connect with your customers. Automate replies to new Google My Business reviews and show your customers you value their feedback using Slack for instant notifications.

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About Google Business Profile

Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area.

Connect Google Business Profile

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