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Automate your Google Business Profile integrations

Google Business Profile and IFTTT let you automate posts and offers to keep customers engaged when they find you on Search and Maps. Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area.
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Popular Google Business Profile workflows & automations

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Create your own Google Business Profile workflow

Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.

5 triggers, queries, and actions

New review

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
 This trigger fires when there is a new review for your business.
View details Try it

Create event post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
 This action will create a new event post.
View details Try it

Create offer post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
 This action will create a new offer post.
View details Try it

Create standard post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
 This action will create a new standard post.
View details Try it

Create reply

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
 This action will create a reply to a review.
View details Try it

New review

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
 This trigger fires when there is a new review for your business.
View details Try it

Create event post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
 This action will create a new event post.
View details Try it

Create offer post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
 This action will create a new offer post.
View details Try it

Create standard post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
 This action will create a new standard post.
View details Try it

Create reply

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
 This action will create a reply to a review.
View details Try it

Automate Google Business Profile from your AI assistant

Ask ChatGPT to create Google Business Profile posts and replies with IFTTT MCP.

Set up IFTTT MCP

Connect Google Business Profile to these apps and more

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How to connect to a Google Business Profile automation

Find an Applet using Google Business Profile and Instagram

Find an automation to connect to, or create your own!

Connect IFTTT to your accounts

Securely connect the Applet services to your respective accounts.

Finalize and customize your Applet

Review trigger and action settings, and click connect. Simple as that!
Get started
USE CASE

Automate review responses

Never miss a chance to connect with your customers. Automate replies to new Google My Business reviews and show your customers you value their feedback using Slack for instant notifications.

Get started

More credits, more Google Business Profile Applets

  • Connect to more Applets

    More credits, more possibilities

    Get more credits per month to power more automation activity.
  • If a new calendar event is added, with an AI prompt, then an AI agent runs actions across your services

    Power more advanced automations

    Use credits to power your automations, including actions that require more processing.
  • Get access to faster speeds

    Access faster speeds and higher rate limits

    Get faster updates and more actions with increased rate limits and more frequent checks.
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About Google Business Profile

Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area.
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