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Airtable to Google Business Profile integrations

When someone leaves a review on your Google Business Profile, IFTTT adds it to an Airtable base. Keep all your customer feedback in one organized database, so you can track what people are saying and spot trends over time.
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Automate Airtable and Google Business Profile from your AI assistant

Ask Cursor to create Airtable applets for you, right from your AI assistant, with IFTTT MCP.

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Create your own Airtable and Google Business Profile workflow

Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.

8 triggers, queries, and actions

New record created

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This Trigger fires every time a new record is created in a table. You can optionally configure it to only fire when a record appears in a specific view.

New review

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when there is a new review for your business.

History of records created

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns a list of every time a new record is created in a table. You can optionally configure it to only fire when a record appears in a specific view.

Create a new record

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This Action will create a new record in a table of your choosing.

Create event post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new event post.

Create offer post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new offer post.

Create reply

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a reply to a review.

Create standard post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new standard post.

Create a new record

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This Action will create a new record in a table of your choosing.

Create event post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new event post.

Create offer post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new offer post.

Create reply

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a reply to a review.

Create standard post

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new standard post.

History of records created

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns a list of every time a new record is created in a table. You can optionally configure it to only fire when a record appears in a specific view.

New record created

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This Trigger fires every time a new record is created in a table. You can optionally configure it to only fire when a record appears in a specific view.

New review

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when there is a new review for your business.

Build an automation in seconds!

You can add delays, queries, and more actions in the next step!

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How to connect to a Airtable automation

Find an Applet using Airtable and Google Business Profile

Find an automation to connect to, or create your own!

Connect IFTTT to your accounts

Securely connect the Applet services to your respective accounts.

Finalize and customize your Applet

Review trigger and action settings, and click connect. Simple as that!
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More on Airtable and Google Business Profile

About Airtable

Airtable and IFTTT let you automatically create new database records when something happens elsewhere, or trigger actions based on what you add to your bases.
Connect Airtable

More integrations with Airtable

About Google Business Profile

Google Business Profile and IFTTT let you respond to reviews and post updates to your business profile automatically.
Connect Google Business Profile

More integrations with Google Business Profile

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