What is monday? A complete guide to features, pricing and use cases

If your team's work is scattered across emails, spreadsheets, and chat threads, you're not alone. monday was built to fix exactly that, bringing projects, workflows, and team communication into one place so everything stays organized and visible.

But having a project management tool is only half the equation. The teams that get the most out of monday are the ones that connect it to the rest of their stack so updates flow automatically, without anyone having to manually copy data between tools. That's where IFTTT comes in.

In this guide, we'll walk through what monday is, what it's used for, how it works, what it costs, and how IFTTT can help you automate your workflows so your team spends less time on admin and more time on actual work.

What is monday?

monday is a cloud-based Work OS (Work Operating System) that helps teams plan, track, and manage projects and workflows in one place. Founded in 2012 and headquartered in Tel Aviv, the platform serves over 225,000 organizations worldwide, from small startups to Fortune 500 companies.

At its core, monday replaces the chaos of disconnected tools with a single, visual workspace. Think of it as a supercharged spreadsheet that's actually enjoyable to use, with drag-and-drop boards, automations, integrations, and real-time collaboration built in.

What is monday used for?

monday is flexible enough to support almost any kind of work. Teams use it for project management to plan sprints, set deadlines, assign owners, and track progress from kickoff to delivery.

• - Marketing teamsuse it to manage content calendars, campaign pipelines, and creative approvals.
• - Sales teams use monday CRM to track leads, deals, and customer communication.
• - HR teams manage job postings, candidate pipelines, and onboarding workflows.
• - Developers run agile sprints, track bugs, and coordinate releases.
• - Operations teams standardize processes, manage vendor relationships, and track recurring workflows.

monday also offers industry-specific products including monday Work Management, monday CRM, monday Dev, and monday Service, each tailored to different team needs.

How does monday work?

monday organizes work around boards, items, and columns. Boards are your main workspace, like a project or a process, holding all the relevant tasks, timelines, and data for a given workflow. Items are the rows on your board, representing tasks, leads, campaigns, or whatever you're tracking. Columns are the attributes of each item, covering things like status, assignee, due date, priority, budget, and files, all customizable to fit your workflow. Groups let you cluster items within a board by sprint, phase, or team. And views let you see the same board as a Kanban, Gantt chart, calendar, timeline, or map without changing any underlying data.

On top of boards, monday features a powerful automations engine. You can set rules like "when a status changes to Done, notify the manager and move the item to the next board" with no code required.

Is monday free?

monday has a free plan, but it comes with significant limitations. Here's how all five plans break down, billed annually:

• - Free: Up to 2 seats, 3 boards, and limited features. Good for individuals or very small teams exploring the platform.
• - Basic (around $9/seat/month): Unlimited boards and items, 5GB file storage, and prioritized customer support.
• - Standard (around $12/seat/month): Timeline and Gantt views, calendar view, guest access, and 250 automations per month.
• - Pro (around $19/seat/month): Private boards, time tracking, formula columns, and 25,000 automations per month.
• - Enterprise (custom pricing): Advanced security, audit logs, enterprise-grade permissions, and premium support.

All paid plans have a minimum of 3 seats. monday also offers a 14-day free trial on paid plans with no credit card required.

monday vs. Asana: what's the difference?

monday and Asana are both popular project management platforms, but they have distinct strengths. Here's how they compare:

• - Flexibility: monday is more customizable. You can build virtually any workflow from scratch. Asana is more opinionated, with structure built around tasks and projects.
• - Visuals: monday is known for its colorful, visual-first interface. Asana's UI is cleaner and more minimal.
• - Automations: Both offer automations, but monday's automation builder is generally considered more intuitive for non-technical users.
• - Pricing: Asana's free plan supports unlimited users with limited features. monday's free plan caps at 2 seats but is more feature-rich per user on paid tiers.
• - Use cases: monday excels as a general Work OS across departments. Asana is particularly strong for task-heavy project management and engineering workflows.

The right choice depends on your team's size, workflow complexity, and how much customization you need. Many teams find monday's flexibility worth the slightly higher cost. What are monday's limitations?

monday is powerful, but it's not without trade-offs. Pricing adds up quickly. At $12-19 per seat per month with a 3-seat minimum, costs can escalate for growing teams. Automation limits on lower tiers are another friction point. The Standard plan's 250 automations per month gets used up fast in busy workflows.

There's also a learning curve for complex setups. Basic boards are easy to get started with, but building multi-board automations and dashboards takes time to master. monday's Workdocs feature exists, but it's not as robust as dedicated tools like Notion or Confluence for knowledge management. And time tracking is a Pro feature, which may push smaller teams to upgrade sooner than expected.

How IFTTT works with monday

monday is already a powerful hub and IFTTT makes it even more connected. By linking monday to IFTTT, you can automate the handoffs between monday and the rest of your tool stack without any code.

IFTTT connects to monday through one trigger and two actions. The trigger fires whenever a new item is added to a board you select, making it the starting point for any downstream workflow in other apps. On the action side, IFTTT can create a new item in a monday board and group, or post an update as a comment on an existing item, so data from any connected app flows directly into monday automatically.

Popular monday Applets to try

Other project management tools on IFTTT

monday is just one of the project management tools you can connect through IFTTT. If your team uses a different tool, or a combination of several, IFTTT supports a range of other popular options too.

Todoist is a favorite for personal and team task management, letting you create and organize tasks across projects with clean, simple interfaces on every device. With IFTTT, you can automate task creation, completions, and syncing across your other tools.

Trello's card-based Kanban boards make it easy to visualize work in progress. IFTTT lets you automate card creation, updates, and notifications so your Trello boards stay current without any manual effort.

Google Tasks integrates directly with Gmail and Google Calendar, making it a natural fit for teams already working inside Google Workspace. IFTTT connects it to the rest of your stack so tasks flow in and out automatically.

ClickUp is one of the most feature-rich project management platforms available, covering tasks, docs, goals, and time tracking all in one place. IFTTT extends that further by connecting ClickUp to the tools around it.

Asana remains one of the most widely used tools for task and project tracking, particularly strong for teams that need structured workflows and clear ownership. With IFTTT, you can automate the repetitive handoffs that keep Asana boards moving.

Whatever tool your team runs on, IFTTT connects it to the rest of your stack so work moves forward automatically.

Applets to try

monday and IFTTT: better together

monday gives your team a single place to manage projects, track work, and collaborate across every department. But the teams that run most efficiently are the ones that don't rely on manual work to keep monday connected to everything else. That's where IFTTT comes in.

Whether you're logging new items to a spreadsheet, routing form responses into boards, or getting notified the moment something changes, IFTTT automates the handoffs that would otherwise eat up your time.

Ready to connect monday to the rest of your tools? Start your free IFTTT trial today.

Frequently asked questions about monday

Is monday a CRM?

monday is not a traditional CRM, but it can function as one. The platform offers monday CRM as a dedicated product built on top of the Work OS, with pipeline views, contact management, deal tracking, and email integration. Teams that need a lightweight CRM often find monday CRM sufficient, while those with more complex sales operations may prefer a dedicated tool like Salesforce or HubSpot alongside monday for project work.

What does monday do?

monday is a Work OS that helps teams organize and track any kind of work in one place. It replaces scattered spreadsheets, email chains, and disconnected tools with visual boards, automated workflows, and real-time collaboration. Teams use it to manage projects, run campaigns, track sales pipelines, handle hiring, coordinate development sprints, and much more.

How much does monday cost?

monday starts free for up to 2 users. Paid plans start at around $9 per seat per month on the Basic plan, with Standard at around $12, Pro at around $19, and Enterprise at custom pricing. All paid plans require a minimum of 3 seats. A 14-day free trial is available on paid plans with no credit card required.

How do I use monday for project management?

monday is well suited to project management right out of the box. Start by creating a board for your project and adding items for each task or deliverable. Assign owners using a People column, set due dates with a Date column, and track progress with a Status column. Use Groups to organize tasks by phase or sprint, and switch to Timeline or Gantt view to visualize the full project schedule. From there, set up automations to notify teammates when statuses change or deadlines approach, so the board stays updated without anyone having to chase it manually.

Does monday have a free version?

Yes, monday has a free plan that supports up to 2 seats and 3 boards. It includes core features like unlimited items on those boards, over 200 templates, and iOS and Android apps. The free plan is best suited for individuals or very small teams who want to explore the platform before committing to a paid tier.