IFTTT has always been about one simple idea: helping your favorite tools work better together.

From its earliest days, the goal was never to build another app you had to check; it was to make the ones you already use smarter. Our mission is to connect the dots between your digital tools so they could handle the routine stuff while you focus on what matters the most.

Fast-forward to today, and those simple connections have become something much bigger. IFTTT powers millions of automations that help people wake up to the right playlist, track ideas and tasks across platforms, stay in sync with their teams, and even manage smart homes with just a tap.

And during the holidays (when to-do lists tend to grow) those little automations can make all the difference.

Over time, IFTTT has grown with the people who use it: adding more ways to connect, create, and simplify everyday life.

For anyone who’s ever thought “I wish I could do just a little more with this,” that’s where IFTTT Pro and Pro+ come in. They take the same simple connections you already have and give them more power: making your Applets faster and smarter, while still built for how you actually work.

And for a limited time, Free users can upgrade to IFTTT Pro (or Pro+) for 35% off annually, our lowest price of the year, just in time to make your holiday routines a little easier. 🎁

From there, the possibilities are endless, especially with Pro and Pro+ Applets that take your automations further, connecting everything from task management and social sharing to AI tools and beyond.

Check out our individual Pro and Pro+ guides to see which plan fits you best.

The inside scoop of Pro and Pro+

IFTTT has always been about simple, powerful connections, but sometimes, you just want a little more. A little more speed, a few more Applets, or the freedom to create something that’s completely your own.

That’s where Pro and Pro+ make a difference. They’re built for the people who love what IFTTT can do and want to take it a step further.

IFTTT Pro gives your Applets an upgrade: faster performance, multi-step actions, and access to services like Twitter and Webhooks that expand what you can automate.

IFTTT Pro+ builds on that foundation with unlimited Applets, AI integrations, and advanced options like filter code and queries. It’s for anyone who wants to turn simple ideas into powerful workflows.

Okay, enough of the specs. Let’s talk Applets!

Applets you need to try

These Applets show what sets Pro and Pro+ apart: they’re built for when you want to push your automations a little further. Whether that means combining multiple actions, connecting exclusive services, or adding a touch of AI, these Applets take everyday use cases and make them smarter. They’re also some of the most-loved by IFTTT users and we think you’ll see why once you try them.

Work smarter with IFTTT AI

AI just isn’t a trend, it’s become part of how people work every day. You can connect AI to the tools you already use to help you stay organized, save time, and create more easily.

We have 10 AI services on IFTTT all designed to save you time and increase your productivity!

To get down to the nitty gritty of our AI tools, you can do a deeper dive into our services and integrations here.

Exclusive services: more ways to connect

Besides our AI tools, Pro and Pro+ give you access to a handful of extra services that let you connect more apps, add new triggers, and make your workflows more flexible.

Twitter: Automatically post new content, share updates, or save tweets you like for later.
Webhooks: Send or receive data between IFTTT and just about any other service. Perfect for custom workflows, integrations, and advanced automations that go beyond built-in connections.
SMS and Phone Call: Get text messages or automated phone calls for important alerts, reminders, or events - fast and efficient way to stay updated while you're on the go.

Check out these Applets that users love:

Multi-action Applets

Multi-action Applets let you create multiple actions that run from a single trigger. Instead of setting up separate Applets for each task, you can bundle them together so everything happens at once.

It's an efficient way to maximize a single trigger, stay organized, and reduce the number of Applets you need to manage. For example, you can turn on the bedroom light, and turn off everything else in the house when you are getting ready for bed with a single tap.

Multi-action Applets are especially useful when you want several outcomes from the same event, like running a morning routine or sharing content across platforms.

Here's a few examples to help spark ideas for your first (or next) multi-action Applet:

You can learn more about multi-action Applets here.

Filter code and queries

Regular Applets follow a simple rule: when something happens, something else does too. But sometimes, you want a little more control over when or how that happens.

That’s where filter code comes in. It lets you customize the logic behind your Applets using a bit of JavaScript, giving you more say in what runs and when. You can set conditions, skip certain actions, or even change the details of what an action does, all before it runs.

Pair that with queries, which pull in live data (like the current weather, time, or other information from connected services), and you can build Applets that respond in smarter, more dynamic ways.

For a closer look at how to build with filter code, check out our Help guide.

Make the season a little smoother

The holidays move fast, but your routines don’t have to. With Pro and Pro+, you can keep the essentials running in the background so you have more space for what really matters this season.

You’ve already seen the biggest discount of the year in this post, so if you’re ready to make your everyday apps a little smoother, now’s the perfect time.

Happy Holidays! ✨