How to share your TikTok videos across multiple platforms

TikTok has become a powerhouse in the world of social media. With its short, engaging videos, it has hooked millions of people all over the world. But how can you extend your TikTok reach beyond the app itself? How can you share your TikTok videos across multiple platforms to maximize audience engagement?

In this blog, we will guide you through the process. We’ll explore the best practices for cross-platform sharing, helping you enhance your online presence. From understanding TikTok’s built-in sharing features to leveraging third-party apps, we’ve got you covered. Whether you’re a content creator, a small business owner, a social media marketer, or just a TikTok enthusiast, this guide is for you!

We’ll also discuss how you can integrate TikTok with IFTTT, an automation service that lets you connect with over 1000 different services including Facebook, Slack, Google Assistant, Discord, and more. This means you can automate your TikTok experience, streamline your content creation, and enhance your engagement strategies.

Understanding the importance of cross-platform sharing

Cross-platform sharing is a key strategy for maximizing your video reach. By sharing your TikTok videos on other platforms, you can tap into new audiences and broaden your viewer base.

Each social media platform has its unique user demographics. Sharing your content across these platforms allows you to engage with a diverse range of viewers, providing valuable insights into how to customize your content effectively.

Moreover, cross-platform sharing can enhance your online presence and helps you establish a consistent brand image across various platforms. By consistently sharing your content everywhere, you build a strong brand that people recognize wherever they go online.

In essence, cross-platform sharing is not just about spreading your content. It helps you reach more people and builds and deepens real connections with your audience. By strategizing and optimizing your cross-platform sharing approach, you create opportunities for robust engagement, increased visibility, and fostering lasting relationships with your audience.

TikTok’s built-in sharing features

TikTok offers a range of built-in features that facilitate easy video sharing. These features are designed to help you share your content directly from the app to other platforms.

Here are some key sharing features on TikTok:

Send to: This feature allows you to share your videos directly to platforms like Instagram, Facebook, Twitter.

Copy Link: You can use this feature to copy the video link and share it on any platform.

Save Video: This feature lets you save your video to your device, which you can then share on any platform.

Step-by-step guide to sharing TikTok videos

Sharing your TikTok videos across multiple platforms is a straightforward process.

1. Open the TikTok app and navigate to the video you want to share.

2. Tap on the three dots icon on the bottom right corner. This will open a menu with various sharing options.

3. From this menu, you can choose to share your video directly to platforms like Snapchat, Facebook, Instagram, Twitter, and more. Alternatively, you can copy the video link or save the video to your device for sharing later.

4.You can add a caption/description before sharing.

Choosing the right time to share

Timing can be crucial when sharing your TikTok videos. It’s important to share when your audience is most active. This will depend on the platform and your particular audience. Use analytics tools to find out when your followers are most active. Sharing at these optimal times can boost the visibility and engagement of your content.

You can check your TikTok analytics by tapping on the icon with the 3 lines on the upper-right hand corner of your profile and tapping on “TikTok Studio.”

This will give you insights into your followers’ and viewers’ activity patterns, helping you choose the best times to post and even tailor your content. For example, under the “Viewers” tab, it shows you a list of creators your viewers also watched, which can provide inspiration for content ideas and collaborations.

Tailoring content for different platforms

Each social media platform has its own unique audience and content preferences. Tailoring your content to fit these preferences is key. For instance, Instagram users often favor visually appealing content, while Twitter users might enjoy witty and straightforward captions. By understanding the preferences of your audience on each platform, you can adapt your content accordingly, which can help increase engagement and reach.

Luckily, IFTTT has queries that will optimize an existing social media post for a specific platform’s specifications and best practices, ensuring it resonates with its audience and adopts the platform’s written style. Our AI tools, including the AI Twitter Assistant, AI LinkedIn Assistant, and AI Facebook Assistant, provide specific queries—Tweet Tailor, LinkedIn Tailor, and Facebook Tailor—to achieve this. For example, you can transform your Instagram posts into Twitter-ready tweets, adhering to Twitter’s format and best practices.

You can check out some of these Applets here:

Exploring third-party apps for easier sharing

While TikTok's built-in sharing features are robust, third-party apps can simplify the process. These apps can help you manage and share content across multiple platforms more efficiently.

Some popular options include Buffer and Nuelink. These tools can schedule posts, track performance, and provide insights to optimize your TikTok video sharing techniques. If you want to leverage these tools even further, IFTTT has a handful of scheduling tools, including Buffer and Nuelink, that you can automate. Let’s delve deeper into how IFTTT can streamline your sharing process.

Integrating IFTTT with TikTok

Integrating IFTTT with TikTok expands your capabilities beyond manual sharing. Our TikTok integrations ensure that your TikTok content reaches a wider audience without any extra effort. We have a trigger, query, and action for our TikTok integrations, designed to automate and simplify your social media workflow. Let's explore the mechanics of the trigger and action: a trigger initiates automated actions based on specific conditions, while the action is the corresponding response triggered by the initial event.

The trigger for our TikTok integrations is: New video. This trigger will run whenever a new video is posted to TikTok. Then the Applet will then end with at least one action from a service of your choice. Let’s take a look at two examples in this workflow:

When you post a new TikTok video, automatically tweet about it.

When you post a new TikTok video, share it in a Discord channel.

Or, you can easily share it to all your social media accounts using just one Applet by adding multiple actions:

Now, let's take a look at the action for our TikTok integrations: Upload video draft. This action will result in a video draft being uploaded to TikTok from a service of your choice. Let's take a look at this example in this workflow:

If a new video is added to your Google Drive folder, upload it as a draft on TikTok.

Of course, these are just examples, and there are endless possibilities for choosing which platform you want to share your video on. You can easily create your own Applet here.

If you’re looking to get started quickly, try these Applets here:

Maximizing your TikTok reach

Sharing your TikTok videos across multiple platforms can significantly expand your reach. It's a powerful way to engage with your audience, build your brand, and maximize your online presence. With tools like IFTTT, you can automate the sharing process, ensuring your content reaches a broader audience with little effort. By leveraging these tools effectively, you can streamline your social media strategy and achieve greater visibility and engagement across various platforms. If you're looking to get started, you can read more about how to integrate TikTok with IFTTT here.

So, what are you waiting for? Join IFTTT for free today!