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Automate your Hootsuite integrations

Hootsuite and IFTTT let you automate your social posts and trigger actions when you publish or schedule content across your accounts. Hootsuite is a leading social media management platform that empowers individuals and businesses to efficiently manage all their social media accounts from one centralized dashboard. Easily schedule and publish posts across multiple networks, monitor brand mentions with social listening, and analyze your performance. Connect Hootsuite to IFTTT to automate content distribution, sync social activities with other apps, and streamline your entire social media workflow. Optimize your online presence and engage your audience effectively with smart automation.

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Create your own Hootsuite workflow

Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.

4 triggers, queries, and actions

New post published

Pro icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a new post is published to a social account via Hootsuite.

New post scheduled

Pro icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a new post is scheduled via Hootsuite.

Schedule a text post

Pro icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action schedules a text post for publishing on one or more social profiles. Supports emojis and hashtags.

Schedule a text post with tags

Pro icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action schedules a text post for publishing on one or more social profiles and tags it in Hootsuite. Supports emojis and hashtags.

New post published

Pro icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a new post is published to a social account via Hootsuite.

New post scheduled

Pro icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a new post is scheduled via Hootsuite.

Schedule a text post

Pro icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action schedules a text post for publishing on one or more social profiles. Supports emojis and hashtags.

Schedule a text post with tags

Pro icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action schedules a text post for publishing on one or more social profiles and tags it in Hootsuite. Supports emojis and hashtags.

Automate Hootsuite from your AI assistant

Ask Claude to create Hootsuite applets that schedule posts across your social accounts, right from your AI assistant, with IFTTT MCP.

Set up IFTTT MCP

Connect Hootsuite to these apps and more

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How to connect to a Hootsuite automation

Find an Applet using Hootsuite and Gmail

Find an automation to connect to, or create your own!

Connect IFTTT to your accounts

Securely connect the Applet services to your respective accounts.

Finalize and customize your Applet

Review trigger and action settings, and click connect. Simple as that!
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USE CASE

Auto-post across platforms

Automatically amplify your reach by syncing Hootsuite posts to Twitter, ensuring your content gets the attention it deserves without additional effort.

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More credits, more Hootsuite Applets

  • Connect to more Applets

    More credits, more possibilities

    Get more credits per month to power more automation activity.
  • If a new calendar event is added, with an AI prompt, then an AI agent runs actions across your services

    Power more advanced automations

    Use credits to power your automations, including actions that require more processing.
  • Get access to faster speeds

    Access faster speeds and higher rate limits

    Get faster updates and more actions with increased rate limits and more frequent checks.

About Hootsuite

Hootsuite is a leading social media management platform that empowers individuals and businesses to efficiently manage all their social media accounts from one centralized dashboard. Easily schedule and publish posts across multiple networks, monitor brand mentions with social listening, and analyze your performance. Connect Hootsuite to IFTTT to automate content distribution, sync social activities with other apps, and streamline your entire social media workflow. Optimize your online presence and engage your audience effectively with smart automation.

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