Wix is one of the most widely used website builders in the world, with millions of small businesses, freelancers, and creators using it to get their sites online without writing a single line of code. But between its free plan, paid tiers, ecommerce tools, and app market, it can be hard to know what you're actually getting. This guide covers what Wix is, how it works, what it costs, and how it compares to Squarespace. If you're already using Wix and want to do more with it, we'll also show you how IFTTT connects Wix to the rest of your tools, routing new form submissions and orders to Slack, logging contacts to Google Sheets, and keeping your CRM in sync without manual work.
IFTTT is an automation platform that connects over 1000 apps and services. Instead of checking your Wix dashboard every time something happens on your site, you build the connection once and it runs on its own.
What is Wix?
Wix is a cloud-based website builder that lets you create a professional website using a drag-and-drop editor, without touching code. It covers the full website creation workflow, picking a template, customizing your design, adding pages, connecting a domain, and publishing, in a single platform that also includes built-in tools for ecommerce, appointment booking, and contact management.
Founded in 2006, Wix was built around the idea that creating a website shouldn't require technical expertise. It now hosts over 250 million websites across 190 countries and is one of the most recognizable names in the website builder market. Over time, Wix has expanded well beyond basic site creation to include an app market with 500+ extensions, a business management suite, and developer tools for teams that need deeper customization.
What is Wix used for?
Small businesses and service providers use Wix to build their main web presence, a homepage, services page, contact form, and booking calendar, without hiring a developer. The built-in Wix Bookings tool lets service-based businesses accept appointments directly through their site.
Online stores use Wix to sell physical and digital products. Wix Stores supports product listings, inventory management, shopping cart, checkout, and payment processing through Wix Payments or third-party gateways, all managed from the same dashboard as the rest of the site.
Freelancers and creatives use Wix to build portfolio sites, showcase their work, and collect leads through contact forms. The template library covers a wide range of styles for photographers, designers, consultants, and other creative professionals.
Bloggers and content publishers use Wix's built-in blog tool to publish articles, manage categories, and grow an audience alongside their main site, without needing a separate blogging platform.
Event organizers use Wix Events to create event pages, sell tickets, and manage RSVPs directly through their site, keeping registration and their web presence in one place.
How does Wix work?
Wix is built around templates and a visual editor. When you sign up, you choose a starting point, either by selecting one of Wix's 900+ templates organized by industry and use case, or by letting Wix ADI (Artificial Design Intelligence) generate a starter site for you based on a few questions. Once you have a starting point, everything is edited visually.
The Wix Editor is a drag-and-drop canvas where you can move, resize, and style any element on the page. Text blocks, images, buttons, forms, and widgets are placed freely on the canvas, which gives you more layout flexibility than builders with fixed section structures. Changes preview in real time, and you can toggle between desktop and mobile views from the same editor.
Pages and navigation are managed from a sidebar. You add pages, set your menu structure, and configure SEO settings like page titles and meta descriptions from the same interface where you design your site.
Apps and extensions are added through the Wix App Market, which covers live chat, email marketing, scheduling, memberships, and more. Some apps are built by Wix; others are third-party integrations published through the marketplace.
Wix's business tools: Wix CRM, Wix Bookings, Wix Stores, and Wix Events, are built directly into the platform. When a visitor submits a form or places an order, that contact data flows into your Wix CRM automatically, giving you one place to manage site activity and customer relationships.
Publishing happens in one click. Your site goes live on a Wix subdomain by default, or on a custom domain you connect through your plan settings. After publishing, you can keep editing and republishing at any time without taking the site offline.
Is Wix free?
Yes, Wix has a free plan that lets you build and publish a website at no cost. The free plan includes the full editor, the template library, and basic site features. However, your site will display a Wix-branded banner and use a wix.com subdomain (yourusername.wixsite.com/yoursite) rather than a custom domain.
Paid plans remove Wix branding, add a custom domain, and unlock additional features:
Light starts at around $17/month (billed annually). It removes Wix ads, connects a custom domain, and adds basic marketing tools and analytics. Best for simple informational sites and portfolios.
Core starts at around $29/month and adds ecommerce capabilities, basic Wix Stores features, and more storage. A good fit for small stores just getting started with online selling.
Business starts at around $36/month and is the go-to plan for growing ecommerce businesses. It adds subscriptions, advanced shipping, and tax tools alongside the full Stores feature set.
Business Elite starts at around $159/month for high-volume stores that need priority support, custom reports, and enterprise-level features.
All paid plans include a free custom domain for the first year. The free plan is a reasonable option for testing the builder, but most businesses will need at least the Light plan to run a professional customer-facing site.
Wix vs. Squarespace: what's the difference?
Wix and Squarespace are the two most commonly compared website builders, but they take different approaches to design and flexibility. Here's how they compare:
| Feature | Wix | Squarespace |
|---|---|---|
| Free plan | ✅ Yes — with Wix branding | ❌ No — 14-day trial only |
| Templates | ✅ 900+ across all industries | ⚠️ ~150, but consistently polished |
| Editor flexibility | ✅ Full drag-and-drop freedom | ⚠️ Structured sections, less freeform |
| eCommerce | ✅ Available on Core plans and above | ✅ Built into all paid plans |
| Ease of use | ✅ Beginner-friendly, visual | ✅ Clean interface, opinionated layout |
| Blogging | ⚠️ Functional but basic | ✅ Strong built-in blog tools |
| Template switching | ❌ Cannot switch after publishing | ⚠️ Limited switching available |
| App market | ✅ 500+ apps | ⚠️ Smaller extension library |
| SEO tools | ✅ Full meta and schema control | ✅ Solid SEO defaults |
| IFTTT integration | ✅ Yes | ❌ No |
Bottom line: Wix gives you more design freedom and more ways to extend your site through its app market, and the free plan is a real starting point for testing before committing. Squarespace is the stronger choice for businesses that want polished, design-consistent sites without much customization work, particularly for portfolios, photographers, and brands where visual presentation is the priority. For connecting website activity to the rest of your tools stack through IFTTT, only Wix has native support.
What are Wix's limitations?
Once you choose a template in Wix, you can't switch it without rebuilding your site from scratch. Your design is tied to the template you started with, which means the initial choice matters more than it does on some other platforms.
Wix's SEO capabilities are solid but not on par with WordPress. Wix handles the basics well, meta titles, descriptions, structured data, but sites with heavy SEO requirements, like large content operations or sites competing for highly contested keywords, typically have more control and more third-party tooling available on WordPress.
The app market has quality inconsistency. With 500+ apps available, the experience varies. Some are well-maintained and actively developed; others are slow, poorly documented, or no longer updated by their publishers.
Migrating off Wix is difficult. Wix doesn't provide a standard export format that other platforms can cleanly import. If you outgrow Wix and want to move to another platform, you'll largely need to rebuild your content manually rather than transferring it.
Wix's ecommerce plans are priced higher than dedicated platforms like Shopify for comparable feature sets. Businesses whose main focus is selling products at volume will often find a better feature-to-cost ratio on an ecommerce-specific platform.
The free plan's Wix branding and subdomain make it unsuitable for any serious business use. It works for learning the builder or prototyping a design, but not as a live customer-facing site.
How IFTTT works with Wix
Wix tracks what happens on your site: new form submissions, new orders, new contacts, new bookings. IFTTT connects that activity to the other tools in your stack, routing alerts to Slack, logging data to spreadsheets, and keeping your CRM current without anyone manually moving information between platforms.
IFTTT's Wix integration includes 7 triggers, queries, and actions, including triggers like new form submission and new order, and actions like create a contact and update order fulfillment status.
Log form submissions to Google Sheets
Every time a visitor submits a form on your Wix site, IFTTT can log it to a Google Sheet automatically. Useful for keeping a running record outside of Wix, sharing lead data with team members who don't have a Wix login, or feeding form responses into a reporting workflow.
Notify Slack when orders and contacts come in
Get your team notified the moment a new order is placed or a contact is added to your Wix CRM, without anyone checking the dashboard. IFTTT posts directly to a Slack channel so the right people see it right away.
Add Wix form submitters to Mailchimp
When a visitor fills out a form on your Wix site, IFTTT can add them to a Mailchimp audience automatically. Your email list grows from your site activity without a manual export or import step. The reverse also works, new Mailchimp subscribers can be created as Wix contacts.
Explore Wix integrations
Google Sheets to Wix
Log every form submission, order, and new contact from your Wix site into a running spreadsheet. Useful for business owners who track site activity in spreadsheets, or for teams that need to share site data with people who don't have Wix logins.
- - Log new Wix form submissions to a Google Sheet automatically
- - Add every new Wix contact to a running spreadsheet
- - Track Wix orders in Google Sheets as they come in
Slack to Wix
Get your team notified of site activity the moment it happens. Useful for small business owners and ops teams who want real-time visibility into orders, bookings, and inbound leads without checking Wix throughout the day.
- - Post to a Slack channel when a new Wix order is placed
- - Notify your team in Slack when a new booking is created
- - Send a Slack message when a visitor submits a contact form
Mailchimp to Wix
Add every new Wix contact or form submitter to your Mailchimp list automatically. Useful for businesses running email marketing campaigns who want every website lead to land in their list without a manual import step.
- - Subscribe new Wix contacts to a Mailchimp audience
- - Add Wix form submitters to a specific Mailchimp tag or segment
- - Keep your email list and Wix contact database in sync
8 more ways to automate your website workflow
If you're already connecting Wix with IFTTT, these Applets extend automation to the other tools in your stack. Mailchimp and Stripe are two of the most common tools Wix users run alongside their sites, and both are on IFTTT.
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Automatically add new Mailchimp subscribers to Google Ads customer lists
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Subscribe new Facebook Lead Ad leads to a Mailchimp list
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Post new Mailchimp campaigns on X (Twitter)
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Post Mailchimp campaign summaries to Slack
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Track new Stripe sales in Google Sheets
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Send Gmail notification for new Stripe payment
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Create a Notion to-do for each new Stripe payment
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Add new Google Sheets entries as Stripe customers
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Services similar to Wix
Wix isn't the only website builder you can connect with IFTTT. If you're running your site on a different platform, these alternatives work with your automations too.
Wix and IFTTT: better together
Wix keeps your website running and your business visible online. IFTTT makes sure that what happens on your site, new orders, form submissions, bookings, contacts, reaches the right tools and the right people automatically, without anyone logging in to copy data by hand.
Ready to connect Wix to your workflow? Get started on IFTTT today, no code required.
Frequently asked questions about Wix
Does Wix have a mobile app for managing my site?
Yes, Wix has a mobile app for iOS and Android called the Wix Owner app. It lets you manage your business on the go, responding to contact form submissions, viewing orders, managing bookings, checking site analytics, and communicating with contacts from your Wix CRM. The app is primarily a business management tool rather than a site editor; designing and publishing new pages is better done from a desktop browser. For businesses with Wix Stores, the app also lets you update order statuses and view sales summaries from your phone.
Does Wix support multilingual websites?
Yes, Wix has a built-in Multilingual feature that lets you translate your site into multiple languages. You add a language from your dashboard, translate each page's content manually or with the help of Wix's machine translation tool, and Wix generates separate URLs for each language version. Visitors can switch languages using a language menu you add to your site. The Multilingual feature is available on all paid plans and covers pages, blog posts, product listings, and most site elements, though some third-party apps may not support translations.
What payment methods does Wix Stores support?
Wix Stores supports payments through Wix Payments, which accepts major credit and debit cards, Apple Pay, Google Pay, and buy-now-pay-later options like Afterpay in supported regions. You can also connect third-party payment gateways including PayPal, Stripe, Square, and others, depending on your location. Wix Payments is the default and the most tightly integrated option, it handles payouts directly and keeps transaction data inside your Wix dashboard. Using a third-party gateway may involve additional transaction fees on top of Wix's plan cost.
Can I password-protect individual pages on my Wix site?
Yes, Wix lets you password-protect specific pages on your site without putting the entire site behind a login. You set a password for a page from the page settings in the editor, and visitors are prompted to enter it before they can view the content. This is useful for client portals, gated resources, or draft pages you want to share with a specific group before publishing publicly. For more structured access control, like members-only content or tiered paid subscriptions, Wix also offers Wix Members and Wix Pricing Plans, which require visitors to create an account rather than entering a shared password.
Explore more IFTTT blogs
Wix is one of over 1000 services you can connect with IFTTT. Whether you're building your marketing stack, automating your small business, or looking for ways to save time, IFTTT works across the tools you already use. Here are a few more blogs to help you get started.
