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Automate your Drip integrations

Drip and IFTTT let you automate your email marketing by triggering actions based on subscriber behavior and managing your audience tags and campaigns. When it comes to growing and engaging your audience, Drip is the easiest way to start the conversation, make it personal, and keep it going strong. Drip is a customer-centric marketing automation platform that helps brands understand their customers and drive revenue through email, popups, and automation.

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Create your own Drip workflow

Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.

21 triggers, queries, and actions

New subscriber

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a new subscriber is created.

Tag added to subscriber

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a tag is applied to a subscriber.

Tag removed from subscriber

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a tag is removed from a subscriber.

New campaign subscription

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber is added to an Email Series Campaign.

New campaign unsubscribe

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber unsubscribes from an Email Series Campaign.

New global unsubscribe

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber is unsubscribed from all mailings.

New email open

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber opens an email.

New email click

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber clicks an email.

Email bounced

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when an email to a subscriber bounces.

Subscriber clicked Trigger Link

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber clicks a trigger link.

Subscriber completed campaign

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber completes an Email Series Campaign.

Subscriber removed from campaign

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber is removed from an Email Series Campaign.

Create or update a subscriber

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new subscriber or update a subscriber.

Add tag to subscriber

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a tag to a subscriber.

Remove tag from subscriber

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will remove a tag from a subscriber.

Record an event

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will record an event for a subscriber.

Subscribe to campaign

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will subscribe someone to an Email Series Campaign.

New subscriber

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a new subscriber is created.

Tag added to subscriber

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a tag is applied to a subscriber.

Tag removed from subscriber

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a tag is removed from a subscriber.

New campaign subscription

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber is added to an Email Series Campaign.

New campaign unsubscribe

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber unsubscribes from an Email Series Campaign.

New global unsubscribe

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber is unsubscribed from all mailings.

New email open

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber opens an email.

New email click

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber clicks an email.

Email bounced

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when an email to a subscriber bounces.

Subscriber clicked Trigger Link

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber clicks a trigger link.

Subscriber completed campaign

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber completes an Email Series Campaign.

Subscriber removed from campaign

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a subscriber is removed from an Email Series Campaign.

Automate Drip from your AI assistant

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How to connect to a Drip automation

Find an Applet using Drip and Notifications

Find an automation to connect to, or create your own!

Connect IFTTT to your accounts

Securely connect the Applet services to your respective accounts.

Finalize and customize your Applet

Review trigger and action settings, and click connect. Simple as that!
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USE CASE

Sync Mailchimp subscribers

Easily add new Mailchimp subscribers to Drip, allowing you to keep your audience engaged with consistent communication across platforms.

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More credits, more Drip Applets

  • Connect to more Applets

    More credits, more possibilities

    Get more credits per month to power more automation activity.
  • If a new calendar event is added, with an AI prompt, then an AI agent runs actions across your services

    Power more advanced automations

    Use credits to power your automations, including actions that require more processing.
  • Get access to faster speeds

    Access faster speeds and higher rate limits

    Get faster updates and more actions with increased rate limits and more frequent checks.

About Drip

When it comes to growing and engaging your audience, Drip is the easiest way to start the conversation, make it personal, and keep it going strong. Drip is a customer-centric marketing automation platform that helps brands understand their customers and drive revenue through email, popups, and automation.

Connect Drip

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