Create or update Customer.io person from Facebook Lead Ads
1 ready-made Customer.io and Facebook Lead Ads Applets
Turn one on, or build your own. Facebook Lead Ads can start an automation with "New lead", and IFTTT can then run "Add a person to a segment" on Customer.io.
Automate Customer.io and Facebook Lead Ads from your AI assistant
Ask Perplexity to create Customer.io applets that add people to segments, track events, and send messages, right from your AI assistant, with IFTTT MCP.
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Create your own Customer.io and Facebook Lead Ads workflow
Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.
10 triggers, queries, and actions
New lead
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new lead is created.
Person entered a segment
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a person becomes a member of a segment you choose in Customer.io.
Look up a person
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns a person's attributes and segment memberships from Customer.io.
Add a person to a segment
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a person to one of your manual segments in Customer.io.
Create or update a person
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a person in Customer.io, or update them if they already exist, setting the attributes you provide.
Remove a person from a segment
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will remove a person from one of your manual segments in Customer.io.
Send a transactional message
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will send a transactional message to a person using a transactional message template you have set up in Customer.io.
Suppress a person
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will suppress a person in Customer.io so they stop receiving messages.
Track an event
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will record a custom event for a person in Customer.io, which can start or advance that person's journeys and campaigns.
Trigger a broadcast
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will trigger an API-triggered broadcast in Customer.io so it sends to its configured audience.
Add a person to a segment
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a person to one of your manual segments in Customer.io.
Create or update a person
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a person in Customer.io, or update them if they already exist, setting the attributes you provide.
Look up a person
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns a person's attributes and segment memberships from Customer.io.
New lead
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new lead is created.
Person entered a segment
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a person becomes a member of a segment you choose in Customer.io.
Remove a person from a segment
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will remove a person from one of your manual segments in Customer.io.
Send a transactional message
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will send a transactional message to a person using a transactional message template you have set up in Customer.io.
Suppress a person
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will suppress a person in Customer.io so they stop receiving messages.
Track an event
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will record a custom event for a person in Customer.io, which can start or advance that person's journeys and campaigns.
Trigger a broadcast
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will trigger an API-triggered broadcast in Customer.io so it sends to its configured audience.
Build an automation in seconds!
If
Select a trigger the automation will use
New lead
Person entered a segment
Then
Select an action the automation will perform
Add a person to a segment
Create or update a person
Remove a person from a segment
Send a transactional message
Suppress a person
Track an event
Trigger a broadcast
You can add delays, queries, and more actions in the next step!
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How to connect to a Customer.io automation
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More on Customer.io and Facebook Lead Ads
About Customer.io
Customer.io and IFTTT let you sync customer data, manage segments, and trigger messages based on real-world activity.
About Facebook Lead Ads
Facebook Lead Ads and IFTTT let you automatically respond to new leads captured through your ads.