Back
Facebook Lead Ads New lead. Email Send me an email. Webhooks Make a web request.

Send Webhooks and Email when new Facebook Lead Ad arrives

Connect

How this automation works

Capture your new Facebook Lead Ad form submissions automatically. This Applet runs whenever a new lead is created on Facebook Lead Ads, then sends the details via a Webhook request and an email notification. Perfect for marketers or teams that want real-time alerts and automated lead capture workflows. Customize the message to fit your tone. Note: This requires a reachable webhook endpoint (URL).

If
Facebook Lead Ads icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new lead is created.
FullName FirstName LastName Email PhoneNumber CompanyName JobTitle FormName FormId AdName AdId CampaignName CampaignId PageName PageId LeadId CreatedAt FieldDataJson
Then
Webhooks icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will make a web request to a publicly accessible URL. NOTE: Requests may be rate limited.
url method content_type additional_headers body
And
Email icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This Action will send you an HTML based email. Images and links are supported.
subject body

Services used in this Applet

Create your own workflow

Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.

10 triggers, queries, and actions

New lead

Pro plus icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new lead is created.

Receive a web request

Pro icon
Realtime trigger
Realtime Applets run after the trigger service notifies IFTTT of a new trigger event. Since IFTTT is notified proactively of new trigger events, realtime Applets normally run within a few seconds of a trigger event occurring.
This trigger fires every time the Maker service receives a web request to notify it of an event. For information on triggering events, go to your Maker service settings and then the listed URL (web) or tap your username (mobile)

Receive a web request with a JSON payload

Pro icon
Realtime trigger
Realtime Applets run after the trigger service notifies IFTTT of a new trigger event. Since IFTTT is notified proactively of new trigger events, realtime Applets normally run within a few seconds of a trigger event occurring.
This trigger fires every time the Maker service receives a web request to notify it of an event. For information on triggering events, go to your Maker service settings and then the listed URL (web) or tap your username (mobile)

Send IFTTT an email tagged

Realtime trigger
Realtime Applets run after the trigger service notifies IFTTT of a new trigger event. Since IFTTT is notified proactively of new trigger events, realtime Applets normally run within a few seconds of a trigger event occurring.
Send IFTTT an email at trigger@applet.ifttt.com with a hashtag in the subject (e.g. #IFTTT) and this Trigger fires. You can optionally add a single file attachment (up to 30MB) and IFTTT will create a public URL to the file as an Ingredient.

Send IFTTT any email

Realtime trigger
Realtime Applets run after the trigger service notifies IFTTT of a new trigger event. Since IFTTT is notified proactively of new trigger events, realtime Applets normally run within a few seconds of a trigger event occurring.
Send IFTTT any email at trigger@applet.ifttt.com and this Trigger fires. You can optionally add a single file attachment and IFTTT will create a public URL to the file as an Ingredient. This trigger will reject emails with attachments over 30MB.

History of web requests received

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns a list of times when the Maker service received a web request to notify it of an event. For information on querying events, go to your Maker service settings and then the listed URL (web) or tap your username (mobile)

Make a web request

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns the status code from a request made to the provided URL. If the response body is in the correct format it will also return the body’s extracted values. Please see the documentation link on the Webhooks service page.

Make a web request with JSON response

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns the JSON response body. You can use filter code to parse it. Please see the documentation link on the Webhooks service page.

Make a web request

Pro icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will make a web request to a publicly accessible URL. NOTE: Requests may be rate limited.

Send me an email

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This Action will send you an HTML based email. Images and links are supported.

History of web requests received

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns a list of times when the Maker service received a web request to notify it of an event. For information on querying events, go to your Maker service settings and then the listed URL (web) or tap your username (mobile)

Make a web request

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns the status code from a request made to the provided URL. If the response body is in the correct format it will also return the body’s extracted values. Please see the documentation link on the Webhooks service page.

Make a web request

Pro icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will make a web request to a publicly accessible URL. NOTE: Requests may be rate limited.

Make a web request with JSON response

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns the JSON response body. You can use filter code to parse it. Please see the documentation link on the Webhooks service page.

New lead

Pro plus icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new lead is created.

Receive a web request

Pro icon
Realtime trigger
Realtime Applets run after the trigger service notifies IFTTT of a new trigger event. Since IFTTT is notified proactively of new trigger events, realtime Applets normally run within a few seconds of a trigger event occurring.
This trigger fires every time the Maker service receives a web request to notify it of an event. For information on triggering events, go to your Maker service settings and then the listed URL (web) or tap your username (mobile)

Receive a web request with a JSON payload

Pro icon
Realtime trigger
Realtime Applets run after the trigger service notifies IFTTT of a new trigger event. Since IFTTT is notified proactively of new trigger events, realtime Applets normally run within a few seconds of a trigger event occurring.
This trigger fires every time the Maker service receives a web request to notify it of an event. For information on triggering events, go to your Maker service settings and then the listed URL (web) or tap your username (mobile)

Send IFTTT an email tagged

Realtime trigger
Realtime Applets run after the trigger service notifies IFTTT of a new trigger event. Since IFTTT is notified proactively of new trigger events, realtime Applets normally run within a few seconds of a trigger event occurring.
Send IFTTT an email at trigger@applet.ifttt.com with a hashtag in the subject (e.g. #IFTTT) and this Trigger fires. You can optionally add a single file attachment (up to 30MB) and IFTTT will create a public URL to the file as an Ingredient.

Send IFTTT any email

Realtime trigger
Realtime Applets run after the trigger service notifies IFTTT of a new trigger event. Since IFTTT is notified proactively of new trigger events, realtime Applets normally run within a few seconds of a trigger event occurring.
Send IFTTT any email at trigger@applet.ifttt.com and this Trigger fires. You can optionally add a single file attachment and IFTTT will create a public URL to the file as an Ingredient. This trigger will reject emails with attachments over 30MB.

Send me an email

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This Action will send you an HTML based email. Images and links are supported.

Build an automation in seconds!

You can add delays, queries, and more actions in the next step!

More on these services

About Email

Send and receive important information when you need it, automatically, with this service. The "send me an email" action has a daily limit of 750 messages per day, at which point Applets will be paused until the limit resets at 12:00 AM GMT.

Explore Email

More integrations with Email

About Facebook Lead Ads

Facebook Lead Ads makes the lead generation process easy. Generate qualified leads for your business by giving people an easy, intuitive way to get the information they want—even if they’re on mobile. Run your business with greater efficiency by automating actions on your leads with IFTTT.

Explore Facebook Lead Ads

More integrations with Facebook Lead Ads

About Webhooks

Learn to use webhooks and integrate other services on IFTTT with your DIY projects. You can create Applets that work with any device or app that can make or receive a web request. If you'd like to build your own service and Applets, check out the IFTTT Developer Dashboard. Connect a webhook to any of the 750+ apps and services on IFTTT.

Explore Webhooks

More integrations with Webhooks

IFTTT helps all your apps and devices work better together

Get started for free